The Marketing Executables team is lead by George Cappleman, a veteran of technology Marketing. 

 


George Cappleman
 

Skills

  • Over 10 years of technology marketing experience

  • Excellent project management skills, in a demanding, deadline-oriented environment.

  • Strong organizational, process management, communication and problem solving skills.

  • Strong background in marketing communications, program management, and events.

 


Employment


Director of Marketing Communications, Keystroke Technology Solutions, Inc., Seattle, WA.
November 2000  - March 2001

  • Set the Marketing strategy and focused the company on the appropriate tactics to achieve its goals.

  • Managed all aspects of press relations, brand identity, message development, advertising, trade shows, and internal communications.

  • Rebranded entire corporate look after a name change and managed redesign of all business materials.

  • Reduced production cost by 75% saving more than  $125,000.



Senior Marketing Programs Manager, Adobe Systems, Inc., Seattle, WA.
July 1999 - March 2000

  • Evaluated product marketing teamsí strategic marketing documents, in-progress deliverables, and event planning to ensure consistent worldwide messaging across 35-product lines.

  • Created an internal communication system that provided worldwide, centralized access to strategic marketing documents, in-progress deliverable status and global marketing implementation plans. Including a searchable database, which provided one click access to Adobe's marketing information. A big first for Adobe.



Marketing Programs Manager, Adobe Systems, Inc., Seattle, WA.
August 1997 - July 1999

  • Responsible for the development and implementation of worldwide marketing programs, including:

    • developing worldwide support from Adobe's global marketing organizations for promotions and overseeing worldwide localization efforts.

    • managing outside agencies, developing creative briefs, and integrating product team inputs.

  • Developed and managed the $1.6 million dollar Classroom In a Book retail promotion, including:

    • developing the offer and messaging as well as overall management of the program.

    • developing the  store within a store concept for Adobe retail products, which resulted in Adobe  products being displayed all together on the store shelf under the Adobe brand  (a first for Adobe).

    • developing and managing $600,000 six-market radio  promotional campaign with 36 CompUSA in store events.



Creative Services Operations Manager, Adobe Systems Inc., Seattle, WA.
September 1995 - August  1997

  • Managed 13-member Creative Services department of designers, writers, account managers and a technical specialist.

  • Instituted workflow job control system that increased work efficiency by 50%, eliminated errors by  $200,000, and reduced stress through clear definition of roles in the workflow process.


Advertising Manager, Aldus Corporation, Seattle, WA.
November  1992 - November 1994

  • Managed all aspects of the creation, placement, and fulfillment of USA print advertising.

  • Evaluated, selected, and placed $3.5 million annual budget for USA advertising, saving$525,000 (15%) of the annual advertising  budget.

  • Coordinated, and integrated the product marketing teams. inputs.

  • Developed strategic marketing relationships with the publishing companies to find new ways to maximize Aldus communications efforts.

  • Responsible for the development of creative briefs, managing the common look and feel across the advertising for 14-product  lines.

  • Developed system for tracking response, and fulfilling customer request for trial versions, SRDS, and literature. Developed programs and managed $250,000 annual fulfillment budget for all USA fulfillment for advertising, editorial, and trade show sales leads.

  • Responsible for development and implementation of toll-free number electronic call routing (ECR). ECR allowed customers the option to self-select the service they want, and provided a direct link for the customer between the fulfillment center and Aldus.

  • Reduced customer complaints by 48% and directed sales to Aldus resellers.

Advertising Specialist, Aldus  Corporation, Seattle, WA.
January 1992 - November 1992

  • Created in-house media placement service increasing the Aldus ad budget by 15%.

  • Managed the relationship with all media representatives, and their publishing companies.

  • Developed strategic marketing relationships with the publishing  companies to find new ways to maximize Aldus communications  efforts.


Education

Seattle University, Seattle, WA
B.A.,  Marketing
June 1990